Thursday, 13 October 2011

Becca & Poppy's Bauer Media Research


Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. It is a worldwide media empire that offers over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media joined the Bauer Media Group in January 2008, the Group now employs roughly 6,400 people. Bauer Media reaches over nineteen million UK adults across multiple media channels. Bauer Media is a UK-based media Group which has many companies around two main divisions, magazines and rado, which are widely recognised as being industry innovators.
Their business is built on media brands with lots of personal relationships with readers and listeners. They want to connect audiences with fabulous content through their broad brand platforms.
Their wide portfolio of brands gives them a great advantage over pure play magazine or radio competitors. Their magazine heritage goes back to 1953 with the launch of Angling Times. In 1994, the company bought a small magazine called 'For Him Magazine' which is now the core of the best-selling international brand FHM .
In 1996, they acquired digital music TV channel 'The Box', as a way into the small screen business, which has grown into 'Box Television', a seven channel TV business with Channel 4. Today, Bauer Media has over 80 brand names covering a range of interests including 'Heat' – the must have weekly celebrity mag. Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella.

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