There is no white space as the colour scheme is black red and grey. There are banners that have been placed at an angle advertising whats inside. The masthead has been placed in the corner and is simple as there has only been use of one letter for the name of the mag. A sans serif font has been chosen for the text and madonna's name has been written in drop capitals to make the main feature of the mag clear. The sell line used is 'Britain's Biggest Music Mag' which is very bold and to the point as though it is factual rather than an opinionated. There is use of puff's whereabouts they have used the mode of address to involve the audience. There is a list of the music artists featured in the mag down the left hand side of the cover which also helps to attract the reader to buy the mag. x
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